Companies are increasingly adopting “cloud”-based CRM solutions, as they continue to discover the many advantages cloud-based systems have over on-premises systems.

According to experts, the move to cloud-based CRM solutions won’t be abating anytime soon, with a recent report predicting the revenue will total more than $14 billion for the enterprise application markets.

According to the latest Direct Marketing Association (DMA) National Client Email Survey report, seven out of ten marketers expect expenditure on email marketing to increase over the next 12 months.
 
The recession is forcing businesses to cut or freeze marketing costs across the board, with the continued growth in expenditure being testament to the value of email marketing.

A cheque for £500 was presented recently to BMW UK Ltd, winners of the biennial Eclipse Kart Cup Competition.

Twice a year, Eclipse Marketing invites its clients to join staff for some light-hearted karting fun, with the winning team receiving a cheque to be donated to its favourite charity.

A study by the Direct Marketing Association (DMA) has revealed that companies are losing potential business leads during the tough economic conditions.

The research found that a quarter of firms are not responding to enquiries from customers via their websites.

The Independent has looked into the new direct marketing environment standard PAS 2020, launched by the Direct Marketing Association (DMA), which aims to make firms take a critical look at how they can reduce their environmental impact.

The standard was introduced so that the direct marketing companies can reduce their own contribution to the waste mountain, as well as building a positive reputation amongst cynical consumers.