The key to getting ahead of business rivals is not by outspending them on advertising, but rather from outmanoeuvring their competitors.

According to the Direct Marketing Association (DMA), one way for companies to do this is through the use of direct mail.

According to experts, direct marketers can learn from the personal touch offered by luxury brands.

People often talk about luxury brands providing the personal touch, but it is not something you often hear about in direct marketing, as it usually offers personalisation, but never ‘the personal touch’.

According to experts, organisations can increase their marketing returns by combining direct mail with an email campaign.

Despite email being an inexpensive and increasingly popular option, direct mail should supplement it as part of a combined marketing strategy.

According to a recent survey, direct mail has been found to be the most influential channel on purchasing decisions.

The study examined consumers’ use of different marketing platforms and found that 76 per cent of those polled said they had bought something after receiving a direct mail piece.

According to research, direct mail could be making a comeback. It has been suggested businesses may benefit from sending direct mail rather than email bulletins to their customers.

The news comes as companies that are recovering from the impact of the recession will now be looking to up their direct marketing spend.