A well managed contact centre is both job-producing and job-protecting. According to TMCnet.com, in spite of the recent economic slowdown, contact centres are still growing at around 20-25% per year.

All contact centres are labour intensive, and have remained so in spite of many technological developments in the industry.

As December’s Database Marketing outlines, despite a rough ride over the years, telemarketing remains an extremely successfull channel when executed well.

Quoting Eclipse’s contact centre director James Le Roth extensively, Antony Begley runs through the arguments for and against in-house and outsourcing.

“Outsourcing can enable an organisation to extend the range and quality of its customer services. It can also give access to fresh areas of expertise,” said James.

Smarter marketing is a must in today’s difficult economic climate. More than ever, organisations need to show their customers how much they value them, before someone else does.

Businesses need to look for new ways to reach customers, who are in turn demanding greater value for money. Every penny that businesses put into marketing campaigns needs to count!