Children’s charity NCH - formerly known as the Children’s charity- is launching its final direct mail campaign before rebranding as Action for Children.

The charity is unveiling a hard-hitting appeal using an illustrated pop-up storybook that follows the traumatic and sad life of ‘Emily’, which is eventually turned around with the help of the charity.

The drive, which is part of the charity’s CRM strategy, has been created by Tangible Response. Donors are being asked to support NCH’s Therapeutic Foster Care, which helped Emily turn her life around by providing stability and mentoring.

For the premium motorcycle manufacturer Harley-Davidson, the performance of their customer services is at least as important as the performance on the road of their aspirational machines. As one of the world’s most iconic brands, Harley-Davidson guards its reputation closely and chooses its business partners with care.

Since mid-2006, Harley-Davidson’s recall programme across its European network has been handled by Eclipse Marketing. From that beginning, the relationship between the agency and the motorcycle maker has grown considerably, and now encompasses much wider customer care activities, such as database development, lead management and telemarketing.

Eclipse Senior Account Director Helen Simson explained further. “When we were originally appointed, it was to handle recalls across the Harley-Davidson European network. Based on the high level of service they received from us, Harley-Davidson invited us to take part in a series of competitive tenders for other services, in which, I am happy to say, Eclipse was successful.”