According to experts, direct marketers can learn from the personal touch offered by luxury brands.

People often talk about luxury brands providing the personal touch, but it is not something you often hear about in direct marketing, as it usually offers personalisation, but never ‘the personal touch’.

Email marketing will be the dominant form of marketing during the recession due to its low costs and improved return on investment (ROI).

According to experts, businesses have been forced to review the efficiency of their spend because of the difficult economic climate, with email marketing being the most cost-effective way to generate repeat business.

According to a new white paper document, customer service and maintaining a positive relationship in call centres are now more important than ever.

The document, released by Envision, states why it’s vital for call centres to operate in the most efficient manner to ensure that their clients are happy.

Eclipse Marketing has appointed Pippa Turnbull as a senior account manager.

For Pippa, this new appointment with the database marketing agency marks a departure from her previous role in the automotive industry, where she was direct marketing executive for BMW UK. She’s now spearheading the Eclipse team working on a major account for the food products company, Alpro soya.

“I’m very much looking forward to working in a different sector and to the challenges of working with a different kind of customer relationship – though many of the best-practice communication principles are transferable between industries,” said Pippa.