Business are warned they can’t afford to stand still in a recession, in a comment piece in Precision Marketing.

“If you don’t do any marketing,” says Tony Spong of agency selection company AAR, “you’re dead.”

With just a few hours to go before the end of the American presidential campaign, it’s instructive to reflect on the part that digital marketing techniques have played.

Will UK politicians apply the lessons of the US election in their home grown campaigns, asks Noelle MacElhatton at Brand Republic? Hell, yes, comes the reply!

Brands are being increasingly lobbied by consumers to reinstate confectionary products.

With the demand for the return of original Monster Munch and Wispa bars, following campaigns on social networking sites, confectionary giants were forced to bring them back. Paying more attention to what customers want.

Marketing Week reports that The Natural Confectionary Company is going a step further, inviting its consumers to have more of a say by creating their own digital advertising campaigns. 

This year, the DMA awards will feature three more digital categories to reflect the adaptation of direct marketing as people spend more time online.

Last year there were three digital categories – email, digital execution and digital journey. Now there are six – online advertising, email, campaign websites, mobile marketing, eCRM, and new applications/use of new technology. The last is designed to include things such as widgets, social networking and branded content.