Many marketers still prefer to receive direct mail marketing, despite a growing interest in digital marketing platforms.

This is the view of experts who believe direct mail is “still an extremely trusted source for valued communications”.

Two thirds of UK consumers say traditional direct marketing is more likely than digital marketing to encourage them to go to a new website and consider a purchase.

This is according to new research that found 60 per cent of respondents believe offline marketing is more likely to get them to visit the website of a company they’re unfamiliar with.

Business are warned they can’t afford to stand still in a recession, in a comment piece in Precision Marketing.

“If you don’t do any marketing,” says Tony Spong of agency selection company AAR, “you’re dead.”

With just a few hours to go before the end of the American presidential campaign, it’s instructive to reflect on the part that digital marketing techniques have played.

Will UK politicians apply the lessons of the US election in their home grown campaigns, asks Noelle MacElhatton at Brand Republic? Hell, yes, comes the reply!

Brands are being increasingly lobbied by consumers to reinstate confectionary products.

With the demand for the return of original Monster Munch and Wispa bars, following campaigns on social networking sites, confectionary giants were forced to bring them back. Paying more attention to what customers want.

Marketing Week reports that The Natural Confectionary Company is going a step further, inviting its consumers to have more of a say by creating their own digital advertising campaigns.