The key to getting ahead of business rivals is not by outspending them on advertising, but rather from outmanoeuvring their competitors.

According to the Direct Marketing Association (DMA), one way for companies to do this is through the use of direct mail.

According to the Direct Marketing Association (DMA), database marketing is one of the most effective platforms to use in a multi-channel campaign.

The survey revealed that, when used in conjunction with email, database marketing has a success rate of 95 per cent.

Businesses have been urged to take personalisation seriously when considering email marketing designs.

According to UTalkMarketing, the range of technology available to firms means the days of sending the same mass messages to subscribers are long gone.

Robert Keitch, chief of membership and brand at the Direct Marketing Association (DMA), has explained why the DMA can’t regulate the direct marketing industry.

This comes in response to results of Marketing Week’s recent Direct Mail Attitudes survey revealed that 61% of practitioners polled believe that the DMA should regulate the direct mail sector more.

According to the latest Direct Marketing Association (DMA) National Client Email Survey report, seven out of ten marketers expect expenditure on email marketing to increase over the next 12 months.
 
The recession is forcing businesses to cut or freeze marketing costs across the board, with the continued growth in expenditure being testament to the value of email marketing.