Direct mail adapted to point clients towards promotions on digital platforms is one of the many aspects of the marketing channel that can thrive in 2010.

This is the view of Frank Washkuch of DM News, who believes direct mail volumes will increase in 2010 as businesses seek to improve performance through direct marketing.

Russell Parsons, a columnist for Marketing Week, has stated the slow economic recovery will mean that marketing budgets will remain under intense scrutiny in 2010.

Writing for Marketing Week, he claims that direct marketers would have to demonstrate their strategies are cost-effective and efficient in the coming year.

Nativity cribs were ‘abandoned’ at major locations around London to highlight the lack of safe houses for street children. The direct marketing campaign was organised by experiential agency Nude and will be followed by advertising on the London Underground.

According to data experts, business data lists for direct marketing promotions should focus on clients that have expressed interest in a product or service.

They state that the quality of data lists was crucial to direct marketing campaigns, adding that any list should target prospective clients with a prior awareness of the company.

According to experts, direct marketers can learn from the personal touch offered by luxury brands.

People often talk about luxury brands providing the personal touch, but it is not something you often hear about in direct marketing, as it usually offers personalisation, but never ‘the personal touch’.