Companies are increasingly adopting “cloud”-based CRM solutions, as they continue to discover the many advantages cloud-based systems have over on-premises systems.

According to experts, the move to cloud-based CRM solutions won’t be abating anytime soon, with a recent report predicting the revenue will total more than $14 billion for the enterprise application markets.

Experts are predicting that direct marketing executives will focus on client engagement in email marketing campaigns throughout 2010.

They will increasingly look beyond email-open and click-through rates to determine the level of client engagement, with measurement data set to significantly develop in 2010 to allow email marketers to analyse how a client interacts with a company website.

According to experts, email marketing must continue to evolve as technology develops to add to its experience and value.

This follows claims that the traditional email inbox had become fragmented into a range of formats including social media and mobile devices.

According to experts, marketers must not abandon tried and tested methods of getting their message across just because new channels are emerging.

It has been claimed that marketing methods, such as direct mail, still has a lot to offer despite the advent of the internet and social media.

Many companies that are recovering from the impact of the recession will now be looking to up their direct marketing spend.

This is the view of experts who claim businesses will “definitely” be turning to marketing as they look to boost themselves in the aftermath of the economic downturn.