Database marketing agency, Eclipse Marketing, has been awarded Financial Services Authority accreditation, following a six month monitoring and assessment process.

Karen Mapstone, Eclipse’s new business development director, said: “The FSA process was rigorous and we invested a great deal into gaining this accreditation, in terms of time, money and effort. So we’re delighted to have achieved it and proud to join the elite band of marketing agencies with FSA approval.”

By Karen Mapstone of Eclipse Marketing

Concerns about global financial instability and the troubles of banks in France and the UK have shaken consumer confidence throughout the financial services industry.

In difficult times, CRM strategies assume an even greater importance. Effective marketing and CRM techniques can go a long way towards counteracting negative consumer perceptions, and providing customers with the services they want and need.

This means treating customers as individuals, making them feel valued and delivering a better all-round customer experience which will inspire loyalty, reduce churn and help rebuild confidence.