by Michael Murphy, CEO Friends Reunited
Throughout my time in business, I’ve learnt that small changes can have a big effect. Recently on Friends Reunited we had a perfect example of that. One of my younger more learned colleagues described it as the Butterfly Effect, and, no, he wasn’t a designer talking about pretty shapes or colours. For those like me who don’t spend a lot of time in the mind, body, spirit section of Waterstones, the Butterfly Effect is the idea that if a butterfly beats its wings on one side of the planet, by the time the ripples reach the other hemisphere it’s turned into an earthquake.