According to a report, email marketing was found to be a commonly used marketing channel among growing businesses and is a likely option for companies moving forward.

The report found that of all strategies, email marketing generates the highest direct marketing conversion rates, while Twitter is the most effective means of extending advertising reach.

A number of growing businesses are maintaining their focus on acquiring new custom despite the current economic climate, according to new research.

The study revealed that around half of all companies still regard customer acquisition as their main direct marketing objective.

According to new research, B2B lead generation can provide a welcome boost to the direct marketing campaigns of growing businesses.

The new study analysed the responses of over 200 business executives and found that those who use more lead generation campaigns do better than those who fail to target their promotions effectively.

The Direct Marketing Association (DMA) has unveiled a new online tool to help companies create an environmental policy for their operations.

The application, named the Environmental Planning Tool, takes growing businesses through a step-by-step process to highlight the environment goals of a firm and the impact of their commercial activities.

According to Marketing Donut, growing businesses can gain an improved response from their direct marketing by trying to understand their clients better.

The website, launched by Google and Royal Mail, has claimed that firms often “waste time” by sending generic messages to people without taking into account their needs or interests.