Direct mail adapted to point clients towards promotions on digital platforms is one of the many aspects of the marketing channel that can thrive in 2010.

This is the view of Frank Washkuch of DM News, who believes direct mail volumes will increase in 2010 as businesses seek to improve performance through direct marketing.

A report by DM News has found that direct mail has benefited greatly from advancements in mass printing.

The analysis found that the development of high-speed inkjet presses had made direct mail more cost-effective, personalised and impressive in its presentation of promotions.

Businesses have been urged to take personalisation seriously when considering email marketing designs.

According to UTalkMarketing, the range of technology available to firms means the days of sending the same mass messages to subscribers are long gone.

Following a test earlier this year, Ford is launching a variable data print strategy for its direct mail programme that will result in consumers receiving more than 1 million pieces of relevant mail annually.

The automotive company is rolling out the programme across its entire portfolio of extended service products, a process it expects to complete in the next six months.

A data strategy employing traditional methods of marketing may be the key to survival for businesses struggling in the recession, according to a new survey.

In recent times direct mail has been overtaken by less costly marketing methods such as email marketing. However, research has found that direct marketing is eight times more effective than other strategies.