According to data experts, business data lists for direct marketing promotions should focus on clients that have expressed interest in a product or service.

They state that the quality of data lists was crucial to direct marketing campaigns, adding that any list should target prospective clients with a prior awareness of the company.

New research has suggested that businesses need to do more to promote the importance of recycling direct marketing to their audience.

The study found that only one in ten inserts placed in direct marketing messages included an environmental message or a recycled logo.

Firms should ensure their direct email marketing messages have a long-term use.

This is the view of experts who believe that while the timeliness of promotions can play a major part in their success, businesses have more than just “a small window of opportunity” to communicate.

According to experts, businesses should not consider cutting back on their direct marketing efforts at the moment.

Despite the recession many feel that “now is not the time” for firms to cut back on promotions and companies should be positively looking to do the opposite.

Businesses need to begin thinking about their email marketing campaigns for Christmas.

It may be too soon for many people to think about this, but as there are less than 19 weeks to the festive period, it is claimed, marketing companies should begin thinking about their campaigns.