According to the latest Direct Marketing Association (DMA) National Client Email Survey report, seven out of ten marketers expect expenditure on email marketing to increase over the next 12 months.
 
The recession is forcing businesses to cut or freeze marketing costs across the board, with the continued growth in expenditure being testament to the value of email marketing.

According to Marketing Week’s Direct Mail Attitudes survey, direct mail has stood up well to the challenges posed by the recession.

The survey found that 56% of marketers believe direct mail has influence with the top executives or board members at their companies.

It has been revealed that companies should use their direct marketing to promote a strong brand message.

This is the view of experts who believe branding is vitally important in the current economic climate.

According to new research, the recession is increasing the popularity of email marketing.

The study reveals that while spending on more traditional channels is set to fall this year, 40 per cent expect to boost outlay on email marketing, with a further 50 per cent expecting spending levels to stay the same.

New research reveals businesses are more likely to focus their direct marketing efforts on customer acquisition than retention over the coming months.

The study by the Marketing Society, conducted in partnership with Royal Mail, found that 28 per cent of firms are set to make acquiring new clients the fundamental focus of their promotions as they look to see through the recession.