According to a new study, businesses are likely to increase their spend on online direct marketing tactics next year.

The research revealed that businesses, with more time and money to spend on marketing, are deciding to focus their spend online.

New research has revealed that a number of companies have increased their use of online direct marketing channels such as email.

The study by the European Interactive Advertising Association (EIAA) found that 83 per cent of marketers upped their spend on web-based channels during 2009, while many will continue this in the next 12 months.

According to the Direct Marketing Association (DMA), winning consumer trust is vital if mobile marketing is to be successful.

The DMA’s research found more than half of respondents didn’t feel the opt-in process for receiving promotional SMS messages was clear enough.

Many companies that are recovering from the impact of the recession will now be looking to up their direct marketing spend.

This is the view of experts who claim businesses will “definitely” be turning to marketing as they look to boost themselves in the aftermath of the economic downturn.

According to research, direct mail could be making a comeback. It has been suggested businesses may benefit from sending direct mail rather than email bulletins to their customers.

The news comes as companies that are recovering from the impact of the recession will now be looking to up their direct marketing spend.