An article on redwriteweb.com clarifies why semantic technology will play an important role in marketing through improving marketing intelligence and providing more relevant content to customers.

The article identifies two technologies in particular (natural language search and content enhancement), which promise to bring companies much closer to their customers and deliver to them more relevant content than ever before.

Semantic software developed by Expert System and available in the UK through Eclipse Marketing has won the Global Mobile Award, in the category Best Billing or Customer Care Solution. 

Expert System’s COGITO® Answers was described as “a major, smart, automated step forward in how to help users to get information - an excellent way of providing phone help” by the GSMA’s judging panels.

Cogito has provided their future scenarios for semantic technology; predicting how web 3.0 will develop in 2009.

Earthtimes.org reveals how semantic technologies will drive product and service opportunities in the next stage of the Internet.

The broad sweep of the Internet is called the semantic wave, which embraces the four stages of Internet growth (web 4.0 will come later). Web 3.0 is starting now, and is about representing meanings, connecting knowledge, and putting these to work in ways that make our experience of the Internet more relevant, useful and enjoyable.

The BBC is working on an online project that uses semantic web technology to creative a comprehensive resource for music fans.

The project doesn’t just put factual data onto a web page, as it gathers information around an artist and uses semantic web technology to link to other resources that gives users more than just fact and figures.