According to a report, email marketing was found to be a commonly used marketing channel among growing businesses and is a likely option for companies moving forward.

The report found that of all strategies, email marketing generates the highest direct marketing conversion rates, while Twitter is the most effective means of extending advertising reach.

According to a new study, businesses are likely to increase their spend on online direct marketing tactics next year.

The research revealed that businesses, with more time and money to spend on marketing, are deciding to focus their spend online.

According to a survey by New Media Age (NMA), big name brands are not using micro-blogging site Twitter for online direct marketing.

It revealed that 74 per cent of the 500 super-brands questioned have no presence on Twitter at all. Also of the 130 that do use the micro-blogging site, less than half “tweet” daily.

Social media has been identified as a platform that could give organisations long-tern gains when integrated with online direct marketing.

This is despite research from Econsultancy’s Social Media and Online PR report revealing that one-third of businesses are not planning to boost spending on social media in 2010.

Direct marketers are starting to leverage social media more in their campaigns, according to a new study.

500 marketers were polled in the online survey from May 21st to June 1st 2009. The results highlighted the significant growth of social media as a direct marketing tool and as a key platform for e-mail marketing programmes.