The way in which companies market their products and services has changed with the growth of social media. Advances in technology have meant social interaction and the manner in which information is presented has changed dramatically. 

The only downside to this is that everyone is now playing the same game, utilising social media in the same way. Companies are seeing what works for others and are quick to follow suit.

By Leighton Morgans, Business Development Director, Eclipse Marketing

Is technology capable of replacing humans for some marketing functions? Can it deliver a service that is as good? Is it time for us to revise our preconceptions about semantic technology in the workplace?The answer to all three questions is a resounding ‘yes!’.

Knowledge management tools based on semantic technology are able to access and interpret information from multiple data sources. Unlike traditional tools that simply search through key words for answers, semantic products are able to interpret and respond to questions posed in everyday language.

We’ve talked about the power of social media before and most forward thinking companies know by now that they should be paying attention to the business of social networking. We say ‘business’ because social networking has become an integral part of the way we work today. Testament to this is list of major brands, from Absolut Vodka, and British Airways to Innocent Drinks and Whirlpool who are using or being used by social  media marketing which we’ve come across on B L Ochman’s blog which makes interesting reading.

How did we ever manage without it? Can it really be 15 years old?

On 30 April, the world marked the 15th anniversary of the birth of the web, 15 years to the day since the web’s code was put into the public domain.

The web has changed our lives in so many ways, from internet banking and booking holidays to the availability of 24 hour news and the phenomenon of social media networking.

Some commentators were amazed when Saga announced the launch of its social networking site for the over 50s. They were even more taken aback when 13,000 users signed up for the trial, the oldest being 87. They shouldn’t have been.

Those of us working in the Social Media field weren’t surprised. To us, it seems logical that the social networking trend should sweep away the over 50s, just as it did the under 35s. The way we see it, before long all of us, young and old, could be creating mashups and microblogging* across the generation gap.