Businesses seeking a great return on investment should consider investing in customer relationship management (CRM).

This claim follows a study by the Chartered Institute of Marketing (CIM) that found the process is particularly popular among industry professionals.

According to new research, B2B lead generation can provide a welcome boost to the direct marketing campaigns of growing businesses.

The new study analysed the responses of over 200 business executives and found that those who use more lead generation campaigns do better than those who fail to target their promotions effectively.

In the age of increased environmental awareness businesses should not hesitate to add recycling logos to their direct marketing messages.

This is the opinion of a new study, which claims it would be surprising if a company did not consider adding it to their direct mail communications.

According to new research, a number of growing businesses are planning to increase their direct marketing spend during the next 12 months.

The study by Lloyds TSB Commercial found that 40 per cent of small and medium-sized businesses intend to increase their advertising in the near future, while 35 per cent are set to improve their service levels to both attract and retain custom.

A new study has highlighted the potential of targeting consumers through web-based direct marketing channels.

Figures from Microsoft have revealed that the internet is set to overtake traditional TV as the most consumed form of media by 2010 if current growth trends continue.